Company

Every person deserves to grow. Every organization deserves the talent to thrive.

Digital infrastructure organizations scale their infrastructure. Most don't have the tools to scale the people who run it. That gap is what Innovorg was built to close.

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Who we are

Built for one industry, focused on one problem.

Founded in 2021, we set out to build the first workforce intelligence platform purpose-built for the digital infrastructure industry — data centers, cloud and SaaS providers, managed services organizations, hosting operators, and their partners.

The problem we solve is specific: the skills required to operate digital infrastructure are highly technical, evolve fast, and are not well-served by generic HR or learning platforms. Organizations in this sector have been managing their most critical operational asset — their people — with spreadsheets and manual processes.

We built the alternative.

Founding team

Built by operators, for operators.

Elya McCleave

Elya McCleave

CEO

An engineer by training, Elya spent 20 years operating inside the cloud and data center industry — rising from front-line engineer to senior executive roles across various companies, where she ran data center ops, support, managed services, professional services, education, and customer success worldwide. At every level she hit the same wall: no system existed to see and build the capability of the workforce. She founded Innovorg in 2021 to build it, backed by founders and operators from the infrastructure industry. Elya serves on a few advisory boards and is a regular voice on workforce strategy across the digital infrastructure sector.

Salim Djati

Salim Djati

CTO

Deep background in artificial intelligence, with 25 years across technology and learning science. A former university professor and director of studies responsible for 4,000 students and 150 faculty, he then moved into industry, leading security and training organizations for data center operations at iWeb and Internap. That combination — AI depth, education at institutional scale, operational leadership — is why Innovorg's AI Intelligence Layer treats skills as something you build and measure, not just track. He leads all product and engineering.

Advisors

Guided by the industry we serve.

The leaders who built this industry’s companies — now helping build Innovorg as part of our Advisory Board.

Zachary Smith

Zachary Smith

Co-founder & CEO, Datum

Two decades in cloud infrastructure: an early partner at Voxel, one of the first Linux hosting companies (acquired by Internap), then co-founded Packet with his twin brother Jacob and led it as CEO through its acquisition by Equinix — where he went on to run the global edge infrastructure business.

Jacob Smith

Jacob Smith

Co-founder, Packet & Datum

Two decades spanning marketing and infrastructure: co-founded Packet and led it as CMO through its acquisition by Equinix, then directed bare metal strategy at Equinix. Co-chairs the State of the Edge report; now building Datum with his brother Zac.

Christian Primeau

Christian Primeau

Global CEO, Syntax

30+ years across Sun Microsystems, Bell Canada, iWeb — which he led as President & COO through its sale to Internap — and Internap's cloud & hosting business. Since 2018 has grown Syntax into a 2,800-person global enterprise cloud and managed services provider.

Igor Seletskiy

Igor Seletskiy

Founder & CEO, CloudLinux

Nearly three decades building for hosting providers: founded PSOFT in 1997 — creator of H-Sphere, one of the first commercial control panels — sold it in 2005, then founded CloudLinux, the company behind CloudLinux OS, Imunify360, TuxCare, and AlmaLinux.

Ridley Ruth

Ridley Ruth

Co-founder & former COO, Dropsuite

Two decades across hosting, security, and channel SaaS: sales and business development leadership at Logicube and Submitnet, led StopTheHacker through its acquisition by Cloudflare, then spent nine years as COO scaling Dropsuite to global channel scale.

Bob Allen

Bob Allen

President, ABC Internet & BC Broadband Association

Four decades from construction to connectivity: entered telecom in 1986, founded ABC Communications in 1989 and built it into one of British Columbia's largest rural broadband providers — through its acquisition by TELUS. Today leads the BC Broadband Association.

Eric Cooney

Eric Cooney

Three-Time Technology CEO — Tandberg, Internap, The Switch

Three decades of CEO leadership across broadcast and internet infrastructure: grew Tandberg Television roughly tenfold in value through its sale to Ericsson, led Internap's transformation into a global data center provider, and most recently led live-media network The Switch.

Lance Tracey

Lance Tracey

Co-founder, PEER 1 Hosting

A serial company builder across four decades: founded Sutton Group, one of Canada's largest real estate brokerages, then co-founded PEER 1 Hosting in 1999 and grew it into a TSX-listed North American hosting major.

Emil Falcon

Emil Falcon

Founder & CEO, Web Hosting Canada

An engineer by training with 20+ years in web infrastructure: founded WHC in 2003 and built it into one of Canada's leading cloud and hosting providers, today supporting 70,000+ Canadian businesses.

Mission

Help people become irreplaceable.

We measure the capability of the entire workforce — human and AI, on one calibrated standard — so every person has an evidence-based path to grow, and every organization knows it can deliver.

Vision

One standard for the new workforce.

Work is being redefined: humans and AI agents, side by side. We’re building the intelligence layer of that workforce — so the biggest transformation of work in a generation makes people more valuable, not more vulnerable.

Join our team.

We're always looking for great talent to help close the skills gap in digital infrastructure.

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